In 2020, global users spent approximately 482.5 billion hours watching videos on livestream services. It has allowed businesses and individuals to widen their horizons and start thinking digitally.

Live video production has become popular among businesses and individuals to reach a wider audience and connect with their viewers in real-time. It allows you to broadcast your content live to viewers all around the world, creating a sense of community and engagement that traditional pre-recorded videos cannot match.

Let's take a closer look at live streaming and how it can enable you to invite as many people as you like to attend your virtual event.

What is live streaming?

Live streaming is the process of broadcasting video or audio content—known as a podcast—in real time over the internet. It allows viewers to watch and interact with the content as it happens by liking, commenting and sharing.

The 'Far Out' virtual event by Apple Inc was one of the most anticipated product launch events of 2022. It had a staggering viewership of 3.69 million and was streamed for 4.7 million hours. So, why does a company like Apple Inc use live streaming events for their products? It surely cannot be due to budget limitations. This strategy has helped the company reach billions of its global customers at the same time and create a buzz around its upcoming products.

If you want your next webinar and product launch to reach a global audience, let's get streaming!

Making It Happen

So, how do you get started? Here are some things that you will need for your first live streaming session.

Camera

You will need a camera to capture the video content you want to stream live. It can be a professional or a smartphone camera—it depends on your budget and video quality needs. If you're a micro-influencer trying to build a new audience, you can just use your smartphone camera.

Microphone

Make sure your message is delivered loud and clear. Audio quality is crucial for live streaming, so you will need a microphone to capture clear and high-quality audio.

Internet Connection

It can be a frustrating experience to watch a laggy video. A stable and reliable internet connection is essential for live streaming. You will need a high-speed internet connection to ensure your stream is not interrupted or laggy.

Live Streaming Platform

Almost all social media platforms, such as YouTube, Facebook, Instagram, Twitter, and Twitch, enable users to start live videos. You must choose a platform that best suits your needs and audience, or you can multi-stream on more than one platform.

Live Streaming Software

For multi-streaming your content, you will need live streaming software to encode and stream your video content to your chosen platforms. You can get a video production service that enables simultaneous content sharing on many platforms.

 

Making the Most of Live Streaming

Live streaming and video production have several benefits for businesses and individuals. Let's talk about that now.

Reach a Wider Audience

Live streaming allows you to reach viewers in different parts of the world. If your customers or followers are from different regions, a live streaming service can help you bring them all together. It can also help expand your reach beyond your local audience.

Do you want your audience to get to know you better? Do a Q&A live session once in a while.

Increase Engagement

There is nothing better than an audience engaging with your brand. Live streaming allows viewers to interact with your content in real-time, creating a sense of community and engagement.

Are you a non-profit organization working with women? Create a live podcast for International Women's Day and encourage people to share their stories in the comments to create an impact.

Create a Sense of Urgency

Live-streaming creates a sense of urgency, encouraging viewers to tune in and watch the content live. It can help create a buzz and a FOMO (fear of missing out) for your brand.

Do you want to promote your educational services through a demo? Take it live and offer free discounts to attendees.

Cost-Effective

Live-streaming can be a cost-effective way to reach a wider audience as it eliminates the need for an expensive physical event, travel, and event production costs.

Don't have the budget to create a physical event for your makeup workshop? Create a live event on YouTube!

Preparing for Live-streaming

An entertaining live streaming experience is key to winning your audience. You can start by planning your content and testing all equipment in advance to ensure all your visuals are graphics are ready. Keep it simple. Avoid overcomplicating your content with too many graphics or effects that can distract your viewers from understanding the message. Make sure you have a backup plan if there is any technical issue, such as a backup internet connection or a backup camera.

You can promote your live-stream in advance to ensure your audience knows when and where to tune in. Send invites through social media, email newsletters, and other marketing channels to spread the word.

Lastly, make sure to engage with your audience by responding to their comments and questions and having real-time conversations.

If you want to make your live stream event a success, The Movi Group can help! We offer video production services that can enable advanced sharing through socially interactive tools that help you multi-stream on unlimited platforms, such as Facebook, Twitter, YouTube, and more.

We can provide tools for professional video production in the Bahamas that help you take your influencer career or business to the next level. To live stream physical events, interviews, and shows, contact us now to get more information.